Fred Isbell is a long-time high technology marketing veteran with a career spanning over 30 years. A 17 year veteran of SAP he formerly led SAP Service & Support Marketing Field Engagement and the North American Marketing SAP Services regional marketing team. Prior to that he led SMB Channels Marketing for the SAP Small and Midsize Business marketing team and held a variety of senior solutions, services and partner marketing roles with Compaq and Digital Equipment Corporation (DEC). Highlights of Fred’s marketing career have included the launch of SAP North American Services Marketing and SAP Business All-in-One for the SME market; defining and marketing innovative Internet Business Solutions for DEC including developing the “Internet Journey” marketing framework; and, participating in the development of the “Business Intelligence” (BI) concept and early Data Warehouse marketing while at DEC. He is a honors graduate of Yale University with a BA in Economics and Political Science, and has an MBA from Duke University’s Fuqua School of Business where he was a Fuqua Scholar and received the 2015 Exemplary Leadership Award.