Gordon has lived his 20+ year marketing career at the intersection of digital and consumers, working to build new and deeper brand relationships through the creative application of technology and data.
He joins The Social Client from twelve years at SapientRazorfish, where he wore a number of hats including Client Partner, and Marketing Strategy. Most recently, Gordon was responsible for Business Growth, driving and fostering both organic growth and new client relationships. During his tenure, Gordon presided over the fastest growing region at SapientRazorfish. He and his team were instrumental in winning business with clients including MARS, Carnival Cruise Lines, ADT, Walmart, vitaminwater, Office Depot, and many others.
A true omni-channel marketer, Gordon works with clients to reimagine business in a connected world; helping optimize their approach to new customer acquisition, deepen their relationships with existing customers and improve overall brand health.